L&T Technology Services, a leading global pure-play engineering services company has partnered with Taiwan based MStar, a global leader in supplying application specific ICs (ASIC) for the consumer and image processing product markets, to provide a comprehensive suite of software for MStar’s System-on-a-Chip (SoC) targeted at Set-Top Boxes (STB).
This association will bring together LTTS’ expertise in designing digitally engineered suites of multiple system operators (MSO) and MStar’s top-rated STB chipset solutions. The offerings developed as a result of this collaboration will be designed to cater to the next generation application requirements from the end-users by augmenting and leveraging their experience through top-quality functionality.
Amit Chadha, President, Sales & Business Development and Executive Director, L&T Technology Services Limited said, “We are excited to roll out comprehensive and new-age set top box solutions developed by LTTS that are both robust and highly optimized. Our partnership with MStar will help operators implement new services rapidly and at the same time maintain their safety and security. These solutions will also provide best-in-class experience to customers through digitally enhanced set top box platforms. This partnership will accelerate the adoption of emerging technologies in the set-top box market.”
“We are delighted to partner with L&T Technology Services and look forward to a fruitful collaboration,” said Terry Chiu, Director of SW platform, at MStar. “The potential of set-top boxes with digital solutions in enhancing customer experience is unprecedented. With L&T Technology Services’ already established deep domain experience in the emerging technologies landscape, we are excited to offer best practices-based set-top box solutions. This collaboration will help MStar deliver the most enhanced platforms to consumers all across the world and enable operators to facilitate better and diverse TV experience to viewers.”
According to market research firm Technavio, the lucrative global set top box market is expected to generate a revenue of close to USD 25 billion by 2022. Another study by Research and Markets, states that the growth in set top box market is being driven by the desires of the consumers for big screen experiences. The projected growth also stems from opportunities arising in emerging markets, and addition of features such as HD functionality, security, and gateway abilities.
