In an endeavour to contribute to the advancement of the environment, Sattviko, a packaged food company providing light snacks of Indian origin, launched a ‘Sattviko wrapper exchange campaign’ across India. The campaign will commence from the first week of January and will continue for a year.
The wrapper exchange campaign that Sattviko has initiated encourages consumers to avoid disposing the wrappers of its products but instead, consumers can exchange 10 empty Sattviko wrappers for one free packet of Sattviko snacks. The quantity, size and the flavour of the packets have to be the same as the ones sent by the consumer, via post to Sattviko or to any of its registered retailers.
Speaking of the initiative, Prasoon Gupta, Co- Founder and Director, Sattviko said, “India produces around 26,000 tonnes of plastic waste every day. Most of this is single use plastic that can take up to 100 years to decompose. Plastic causes major environmental damage and a small initiative such as this can make a huge difference. Sattviko intends to reach out to maximum number of consumers through this campaign. We hope to inspire others to make a difference with such an initiative. This is in support of our fight against plastic pollution and we hope that we are able to bring a behavioural change in the society at large.”
Sattviko is also looking at proactively taking spearheading the debate on ‘How can cutting down on plastic in FMCG be functional’ with an aim to engage consumers and producers, and educating them to avoid the usage of plastic for a better environment.
Sattviko is currently present in 5000 retail shops and is available in 35 variants. The company is working with retailers across the country and will soon reach out to all the neighbourhood stores, across 10 cities in India. Sattviko is the first food start-up to launch such an initiative.
