Crocs, Inc., a global leader in innovative casual footwear for women, men and children, today announced a cast of fresh faces for the third year of its “Come As You Are” global marketing campaign. Since 2017, “Come As You Are” has inspired millions of consumers around the world, leading to increases in brand relevance, consideration and desirability.
Award-winning actress, singer-songwriter and director Zooey Deschanel along with British actress Natalie Dormer, Chinese actress, dancer and model Gina Jin, South Korean actress and gugudan girl-band member Kim Se-Jeong, and Japanese actress and model Suzu Hirose will be featured in digital, social, print and in-store marketing materials in key global markets beginning in 2019.
“I love that we are all unique” said Deschanel, a mother of two. “When Crocs asked me to be a part of their ‘Come As You Are’ campaign, I was excited to have the opportunity to join a fun and colorful brand, but more importantly, have the opportunity to inspire others to embrace their individuality.”
Throughout the year-long “Come As You Are” campaign, the new brand ambassadors will encourage consumers to declare that expressing yourself, being comfortable and being stylish are not mutually exclusive. The campaign will highlight the iconic Classic Clog, as well as LiteRide, the brand’s latest innovation in comfort technology, and the popular Crocs Serena and Swiftwater sandal collections.
“Since launching ‘Come As You Are’ in 2017, Crocs has seen renewed brand interest from consumers around the globe,” said Terence Reilly, Crocs’ Chief Marketing Officer. “We are proud of what this campaign has achieved, but are eager to see how a talented, unique and self-expressive cast can redefine what it means to be comfortable in your own shoes.”
“I’ve said it before, but I truly believe if you don’t scare yourself a little bit, you’ll never grow,” said Dormer. “Whether it’s the roles I’ve played or marathons I’ve run, I challenge myself to get out of my comfort zone. That’s why the ‘Come As You Are’ message that Crocs is sharing is so important to me.”
Said Jin: “I’m excited to partner with a brand like Crocs that values self-expression and standing out from the crowd. To me, that’s what the ‘Come As You Are’ message is all about.”
Kim Se-Jeong added: “I used to struggle with the fear of making mistakes. But if you don’t mess up every once in a while, you won’t learn anything. ‘Come As You Are’ is a platform that can help people push through their fears and learn to be comfortable in your own shoes.”
Suzu Hirose, a Japanese actress and model is known for her roles in Our Little Sister and Rage, and for playing the lead role in the Chihayafuru films.
“It’s never been more OK to be yourself,” Hirose said. “While I get to express myself through different characters on-screen, maintaining my one-of-a-kindness off-screen is the essence of the ‘Come As You Are’ campaign.”
