YES BANK, India’s fourth largest private sector bank won three Gold Awards at the India Content Leadership Award- 2018 for compelling marketing & corporate communications initiatives for its flagship Fintech start-up Business Innovation Programme, YES FINTECH and for successfully running CFO Insights, a magazine read widely by Chief Financial Officers (CFOs), with exclusive opinion content from marquee leaders in India as well as overseas.
YES BANK won the award among participants from across various industries, for successfully executing Best Content in a Public Relations Campaign & Best Content in a Print Campaign (Magazine) and won the Best Content in a BTL Campaign in the Financial Services category.
India Content Leadership Awards 2018 is India’s most sought-after content programme of the Year. The awards were judged by an eminent jury panel comprising of cross-industry veterans and top marketing professionals, based on use of powerful & unique content, creating an impact and producing significant results.
Commenting on the development Mr. Amit Shah, Senior President, Corporate Strategy, Marketing & Communications said, “We are pleased that the new age content marketing strategies we have implemented has helped the bank deepen mind-share and garner market share across our key target customer segments. In today’s age of hyper-marketing, we realize the vital role that content marketing plays in not just cutting the clutter but also building long-term relation with our customers, especially in B-2-B marketing where content helps position our bank’s differentiated knowledge banking offerings.”
YES BANK debuted its start-up accelerator, YES FINTECH in 2017 and has accomplished several industry first feats like being the first Indian Bank-led accelerator to go global, attracting 1200+ applications from across the world, releasing India Fintech Opportunities Review (IFOR), a comprehensive study on India’s Fintech Economy and successfully conducting the programme for 2 batches of startups aiding them with mentorship, funding and go-to-market support.
CFO Insights is a quarterly publication of YES BANK and YES Institute, a knowledge-driven think tank of the Bank. The magazine consists of thought leadership articles and features on a range of issues related to Business, Economy, Finance and Public Policy along with interviews of the country’s top business leaders.
