Royal Enfield, the global leader in the mid-size motorcycle segment, opens the latest chapter in an already storied 117-year history of motorcycle production with the initial outing for its highly anticipated twin cylinder machines, the Continental GT 650 Twin and the Interceptor INT 650 Twin.
Sold mainly in the USA and Canada, the 700 Interceptor and its 750cc successors quickly became part of California’s sun-drenched culture, serving as two-wheeled expressions of fun, excitement, freedom and optimism in the form of fast and stylish road bikes and as competition machines that enjoyed huge success in scrambles, desert races and flat track events.
Speaking on the launch of the Royal Enfield Twin motorcycles, Siddhartha Lal, CEO, Royal Enfield, said, “We have had an amazing journey at Royal Enfield over the last decade, growing from sales of around 50,000 motorcycles in 2010 to over 820,000 motorcycles in 2017. This unprecedented growth is a result of our focus on making simple, deeply engaging, beautiful motorcycles, that are modern at the core, and building a thriving ecosystem of personal journeys and expressions around them. We are delighted with how the Interceptor INT 650 and the Continental GT 650 have turned out. The Twins are our first truly global line of products and will play a very strategic role in ushering the next set of Royal Enfield owners across the world”
Commenting about the launch of the Royal Enfield Twins, Rudratej Singh, President, Royal Enfield“In India, we have over three million Royal Enfield customers of the 350cc and 500cc motorcycles, who have been waiting for the next expression of the pure, simple and fun motorcycling. In international markets the twins will play a strategic role not just for us but for the industry to expand the mid-weight segment and invite new users into the category. We expect the Interceptor INT 650 and the Continental GT 650 to represent the perfect opportunity to upgrade commuters in South East Asia and Latin America, as well as expand the motorcycling segment in USA and Europe”
