The Senator Group, one of the world’s largest and most established British designer and manufacturer of furniture for commercial and public spaces, has launched two of its top, premium and high quality brands – Senator and Allermuir in India, each of which has its own unique blueprint – at its exclusive showroom in Bangalore. Apart from the showroom, which acts as an experience center for customers to get the touch and feel of the products, the company also strong network of marketing touch-points and dealer distribution across India.
Backed by its core capabilities of design and innovation, timely delivery, quality of service and infrastructure, extensive industry experience and commitment to sustainability, The Senator Group has an extensive clientele base of global giants across retail, hospitality, public sector, corporate, banking and finance and automobile sector.
Speaking about the launch in India, Robert Mustoe, Group Managing Director, The Senator Group said, “Bangalore is a dynamic market filled with corporate houses, start-ups, co-working spaces, cafeterias, pubs, etc. We observed that the demand here for quality office and public spaces furniture has propelled tremendously and one of our core objectives is to serve this need gap. The showroom we just launched promises to bring the brand to life and inspire and engage each of the customer which enters the market. We have a wide range of furniture to suit various tastes and styles of the corporates. We shall gradually expand to other regions in India and look forward to re-inforcing our commitment to service, innovation, efficiency and sustainability through our business in the country.”
Commenting on the development, Setty Vamsidhar Rao, MD – India, The Senator Group said, “It is exciting to bring forth a brand like The Senator Group in India and provide quality office and public space furniture to the corporates in India, particularly Bangalore. Keeping in mind the unique tastes of Indian corporates, The Senator Group offers products that embody innovation – from prototyping to design and manufacturing, range and flexibility. Our research on the Indian market has helped enhance our knowledge and understanding of workplace planning thereby creating new designs and developments in our range of products. We meticulously undertake application of innovative technology in developing components, finishes and features of the furniture, making our furniture the best amongst any corporate and public spaces furniture brand in India.”
The Senator Group India officially announced its launch at an event in the presence of Padma Shri CN Raghavendran, one of the pioneers in the architects and engineering industry in India. The Senator Group plans to invest heavily in India in the next few years and will focus on products made in India, for India. It will also gradually increase the size of the operations across Tier I and Tier II markets in India.
