Savita Oil Technologies Ltd, a leading manufacturer of auto, industrial and consumer lubricants, signed an agreement with Tata Motors to manufacture and supply original oils for the Passenger Vehicles segment under the brand – ‘Tata Motors Original Oils’.
Commenting on this announcement, SN Barman – Vice President, Sales, Marketing & Customer Support, Passenger Vehicles Business Unit, Tata Motorssaid, “We want to ensure world-class service, spares and consumables for all the after-sales needs of our customers. With this aim in mind, we are proud to announce the launch of ‘Tata Motors Original Oils’. With this introduction, we will ensure easy availability of recommended engine oils for our car buyers, for the long-term health and maintenance of their vehicles. Furthermore, with the association with Savita Oil Technologies Ltd, we guarantee that our customers will receive the finest quality of product which will in turn help them extract the best performance out of their engines.”
Gautam N Mehra, Managing Director of Savita Oil Technologies Limited said, “We are excited about this partnership with Tata Motors – one of India’s largest OEMs, for manufacturing and supplying Original Oils for their Passenger Vehicles business. This is a reaffirmation of the very high quality standards that we adhere to across all our product lines. This partnership bears testimony to our commitment to quality, technological advancement and heightened customer engagement, thus co-creating right value for all stakeholders. The rich experience of managing OEM partnerships gives us the confidence to deliver benefits envisaged in the launch of Tata Original Oils.”
This partnership will also help Tata Motors deliver original products at the right price and will ensure easy availability through the bazaar channel, essential to building and maintaining the trust that customers have for the Tata brand. These products will be supplied by the authorised parts distributors of Tata Motors for after-market or replacement market (bazaar trade in industry parlance). The new range of engine oils will complement the existing original parts business for the Company’s channel partners.
