Marketing, Strategy and Policy (MSP) Research at the University of the Arts, London, in collaboration with Goa Institute of Management and Bharati College, University of Delhi, are organising the 8th International Conference on Marketing, Strategy, and Policy Research, titled “Connecting the Dots”, from March 27th to March 29th, 2024 in Goa, India. The PHD Chamber of Commerce and Industry is the industry partner for the Conference.
PHD Chamber as industry partner is enhancing the University- Industry linkages in research since the last many years for the growth of R&D activities in the country, said Mr. Sanjeev Agrawal, President, PHD Chamber of Commerce and Industry.
Strengthening of University- Industry linkages would go a long way to connect the growing young population with the industry practices and expand avenues for employment creation in the country, said Mr Agrawal.
The Conference will feature a doctoral colloquium, paper presentations, and insightful talks covering themes such as brands, consumer well-being, creativity, innovation, leadership, and interdisciplinary perspectives.
Our collaboration with the PHD Chamber as industry partner will promote Industry- academia research for the benefit of trade and industry, said Prof Kavita Sharma, Senior Professor, Department of Commerce, Faculty of Commerce and Business, Delhi School of Economics, University of Delhi and President India Centre, MSP Research.
Many research scholars from University of Delhi in the arenas of management and commerce are already connected with the prestigious PHD Research Bureau of the PHD Chamber of Commerce and Industry since the last many years, said Prof Kavita Sharma.
The Conference aims to make significant strides for the field of social science research by leveraging insights from previous Conferences and exploring new horizons in marketing cognition for the betterment of industry, academia and policy formulation.
The prestigious TARA Lifetime Achievement Award will be presented during the Conference for honouring exemplary contributions to the field of marketing, strategy, and policy research.
Industry representatives, academia and delegates from around the World will be participating during the Conference. The Conference will be a global platform for industry representatives, academia and think tanks to exchange insights, foster collaborations, and discuss the latest trends in marketing, strategy, and policy research.
