MoMAGIC Technologies acquires Spice Mobility’s entire equity stake of 49% in AdGyde Solutions Pvt. Ltd., as part of its long-term strategy of transitioning into a robust digital marketing (mobile) solutions provider with technological edge, in South East Asia region.
AdGyde is a Mobile Apps Analytics Platform Solution, launched in the year 2017, as a joint venture between Spice Digital Limited (subsidiary of Spice Mobility) and MoMAGIC Technologies.
AdGyde, is Indian startup with robust, real-time, accurate and transparent app attribution tracking and analytics tool, in an easy to integrate SDK, that monitors and reports analytical data about app installs and in-app user behavior that helps app marketers, re-work their digital outreach strategy. AdGyde, recently, strengthened its offering for Gaming companies, by developing the AdGyde Unity SDK – analytics for Gaming Industry.
“MoMAGIC is expanding at an aggressive pace in the Digital Ad Tech sector and the integration of AdGyde into MoMAGIC, is part of our strategy to offer not only AI and Big Data driven mobile marketing services in the Ad Tech space but also provide the inter -linked solutions sought by brand heads and marketers such as monitoring, reviewing and detecting of fraud traffic and inventory,” Arun Gupta, Founder & CEO, MoMAGIC Technologies.
MoMAGIC will fully absorb AdGyde within its business operations. Financial details of the deal, not disclosed.
“This is in line with Spice reviewing their investment portfolios on an ongoing basis to see fitment to their future businesses and accordingly taken a call to exit,” Spice Mobility spokesperson said.
