MobiKwik, one of India’s largest digital financial services platform announced its entry into a new vertical in the travel category with its tie-up with ONN Bikes, a bike rental platform that simplifies the way people commute daily. MobiKwik users will be able to rent a bike, scooter or scooty through the Mobikwik app. This alliance is aimed at making intra-city travel hassle free, affordable and convenient. The service will be live in 6 cities namely Bangalore, Hyderabad, Jaipur, Kota, Mysuru & Udaipur as a part of the launch and will expand to more cities in the near future.
Two-wheelers are a preferred option across tier-1.2 and 3 towns and cities in India, owing to a variety of reasons including increased traffic snarls, increasing pollution levels, limitation of space. The Millennials increasingly prefer the rental route more rather than investing in buying their own vehicles. As an initial offer, MobiKwik users can use Supercash to get discounts of upto 5% of Supercash value.
Speaking on the launch of the new vertical, Bikram Bir Singh, Senior Director and Business Head, MobiKwik said “As per our internal research, there has been a huge surge in popularity of 2-wheelers in the rental space across tier-1/2 and 3 cities across a range of users, including women and the youth.”
Added Akashdeep Singal, Chief Marketing Officer and Co-Founder, ONN Bikes said “We are excited about our partnership with MobiKwik. It is India’s 2nd largest mobile wallet and this partnership will help us to reach out to millions of new customers, across cities. Also, this association will offer convenience to commuters who will be able to rent a bike and make payments via MobiKwik app. We take pride in our strong fleet of 3500+ bikes with on ground presence in 10 cities in India. With MobiKwik as our ‘Partner of Choice’ in the mobile wallet space, we hope to reach out to more users and address their first and last mile connectivity issues for Indians.”
The Indian government has set a huge target of 30 billion transactions in the current fiscal year with mobile wallet companies expected to clock 6.3 billion transactions. Such alliances will help provide the necessary impetus for the growth of digital transactions in the country. After US and China, India too is now shifting its focus to have more of dock-less services to give customers a wonderful experience.
