Max Life Insurance has achieved a new milestone in building one of the most admired bancassurance partnerships in India with Axis Bank by crossing Rs. 10,000 crore in new premium (individual and group) since the inception of this partnership in 2010. The partnership has now provided financial security to over 15 lakh customers by providing a total individual sum assured of over Rs. 88,960 crore. This Max Life – Axis Bank relationship has collected a total premium of over Rs. 24,000 crore since inception.
Max Life-Axis Bank relationship is one of the leading bancassurance partnerships in the country. This bancassurance relationship also has the distinction of maintaining on the highest 13th month persistency.
Rajesh Sud, Executive Vice Chairman & Managing Director, Max Life Insurance said, “Every milestone we achieve in our partnership with Axis Bank reflects the commitment of both partners towards their customers. These achievements reflect that this partnership is built on shared values and has stood the test of time. Together, we are constantly focused on providing superior products, world class services and delivering value to our customers.”
Speaking on achievement of this milestone, Rajiv Anand, Executive Director (Retail Banking), Axis Bank said, “Axis Bank and Max Life Insurance have built a strong bancassurance partnership to provide best in class life insurance solutions to our customers. While Max Life Insurance brings to the table its expertise to develop innovative product solutions, quality customer service and training expertise, Axis Bank has solid customer connect and good understanding of their financial planning needs. Together, we have developed common digital solutions for need based sales and efficient customer on-boarding processes, thereby enriching the value proposition for our customers.”
