Mars, Incorporated, and the Tata Trusts, celebrated the next step of their strategic partnership to support India’s goal of contributing towards helping address nutritional gaps for all population segments. One of the ways they will be working to deliver enhanced nutrition is in the form of protein-rich, nutritious products manufactured locally. The new collaborative venture was inaugurated by Stephen Badger, Chairman of Mars, Incorporated, and R Venkataramanan, Managing Trustee of the Tata Trusts, as well as senior officials from the two organisations.
The partnership will enable both organisations to accelerate their contribution to addressing some of the critical challenges facing society — in this case supporting the availability of affordable nutrition.
Mars will be fulfilling the work through Mars Edge, its division dedicated to human health and wellness through targeted nutrition. Mars Edge was set up to use the latest science, data and technology to create easy, enjoyable and tailored nutrition solutions that are a seamless part of everyday lives and deliver measureable benefits.
The Tata Trusts are implementing a three-pronged approach in the area of malnutrition. The work areas comprise helping the government strengthen existing systems like the Integrated Child Development Services (ICDS); working with the government on policy and advocacy on interventions like food fortification; and supporting direct production and distribution of affordable nutritious products, an example of which is the partnership with Mars. In addition to nutrition-specific projects, the Trusts believe that achieving desired nutrition outcomes requires multi-sectoral interventions in poverty alleviation, health, education and sanitation. The Trusts support and implement large initiatives on all these fronts.
Stephen Badger, Chairman of the Board, Mars, Incorporated said: “The world is facing huge social, environmental and health challenges that require forward-thinking partnerships and collaboration. As a global business, we believe we have a responsibility and the capability to help address some of the critical challenges faced by society by creating commercially viable products that can make a difference. We are thrilled that the Tata Trusts’ strong commitment to improving quality of life and nutrition in India made them a natural partner for us.”
Ratan N Tata, Chairman of the Tata Trusts, said, “The Tata Trusts believe in pursuing important causes that are good for India as a whole. Nutrition is among them, because it enduringly improves the quality of people’s lives and achievements. I am very pleased that Mars is partnering with us in this joint endeavour on a multi-thematic programme.”
