Affle (India) Limited (Affle), a global technology platform company, announced that they have acquired the complete Commerce business which includes the re-targeting media business and push notifications CRM platform business of Vizury Interactive Solutions Private Limited operating under the brand “Vizury” (Vizury’s Commerce Business). Also, as part of the transaction, other assets and customer contracts related to this business would also be transferred to Affle and all team members of Vizury’s Commerce business will now join Affle.
This acquisition is intended to strengthen Affle’s Consumer Platform propositions through which it currently delivers consumer acquisitions, engagements and transactions through relevant mobile advertising.
Vizury Interactive Solutions Private Limited is a data-driven marketing company with two business lines of which the Vizury’s Commerce Business is being acquired by Affle. Vizury Commerce has a strong business in India, Middle East Africa (MEA), United States and other markets.
This acquisition comes soon after Affle Global Private Limited’s acquisition of the ‘Markt’ platform in March 2018 to expand its Online to Offline (O2O) commerce enablement platform proposition for enterprises.
Commenting on this acquisition Anuj Khanna Sohum, the Chairman, MD and CEO of Affle said, “We are very happy to announce this acquisition and welcome the Vizury Commerce team on-board in Affle. Over the last several years Vizury’s Commerce business has built a strong technology platform that we believe should become one of Affle’s key assets and help us strengthen our business across multiple markets. We look forward to growing our business with Vizury’s commerce customers”
Subra Krishnan, CEO, Vizury Interactive Solutions Pvt Ltd said, “We are very happy that our Commerce business unit has found a new home and an exciting vision to be part of. The programmatic and creative personalization capabilities of this platform are used by several e-commerce brands.”
