For over 60 years, Olay has led the beauty industry with innovative skincare solutions for more than 80 million women. As part of this commitment, Olay with its campaign “#REBORN” is calling out to Moms to take up the 28 days skin transformation challenge so that she can be a Mom and a Woman at the same time! Olay’s leading skin care range, that includes products for all skin age starting with 20s, provides 28 day skin transformation solution to get back the glow and confidence that is a concern for mothers. Regular skincare routine isn’t always easy, especially for women who find their priorities change post motherhood. Driving with this insight, Olay launched a digital campaign with young Bollywood mom, Mira Rajput with an aim to encourage women, in their efforts to look and be the best version of themselves.
The campaign kick-started with a digital video starring Mira, where the young mom shares her personal journey post motherhood. She says while motherhood is a beautiful phase, women may tend to neglect the changes that take place emotionally and physically. In the video, Mira reveals how her skin lost all the glow post her first pregnancy and it started looking dull and patchy which eventually began affecting her self-confidence. This is when she took up Olay’s 28 days skin transformation challenge and over the course of a few weeks noticed that her skin was regaining some of its lost glow.
Commenting on the digital campaign, Mira said, “I’ve always believed that women should be empowered to do whatever they believe in. Having known Olay to be at the forefront of championing women in their efforts to look and be the best version of themselves, this video was a natural fit for me. Olay is a brand that addresses different skin care needs for women of all age groups. It, therefore, delights me to share my story with all the new moms and I encourage them to do the same.”
