Lybrate, India’s first and largest online doctor consultation platform, has launched GoodMD, an exclusive social networking platform for doctors, where they can destress themselves in the midst of their busy and tiresome lives, as also voice their opinions on multitude of issues related to healthcare, including regulatory and administrative, without the inhibition of being judged.
Given the burnout level of doctors getting high, GoodMD is a gateway for them to relax and express themselves freely. The platform provides an outlet to their pent-up thoughts, find solidarity from peers to what and how they feel, share their clinical expertise with fellow colleagues, check out what their peer group has posted and stay updated on pharma, patient care, business-related and other developments in the healthcare industry via Medshorts, which keeps them posted about healthcare-related news in just 360-characters.
On the platform, doctors are passionately talking about subjects that do not otherwise create a credible discourse on other social networking platforms, where their presence is also scattered.
“With Lybrate, we have built a huge network of doctors. We saw that doctors can connect with their family and friends on Facebook, they can connect with all kinds of professionals on LinkedIn, but they had no online platform to ‘engage’ with their peer group only. GoodMD provides doctors a platform to not just connect with each other and relax, but also allow them to express their thoughts on certain issues exactly in the way they feel about them,” said Saurabh Arora, Founder and CEO, Lybrate.
“On some issues, the fraternity has consensus on the platform, while on some doctors do not shy away from sharing their discontent or disagreement with their fellow colleagues. This kind of action was missing when it came to doctors on a social media platform. GoodMD has filled that void for doctors,” he added.
