Building Trust in Brand Communications: Lessons from Poonam Pandey's Fake Announcement

Building Trust in Brand Communications: Lessons from Poonam Pandey’s Fake Announcement

While Indian netizens were dazed by the news of model/actor Poonam Pandey’s fake death, givingrise to a debate on ethics, the shockwaves of this publicity stunt continue to topple the mediabandwagon. The... Read more »