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controversial publicity
Brands & Lifestyle
Building Trust in Brand Communications: Lessons from Poonam Pandey’s Fake Announcement
FI Online
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February 27, 2024
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While Indian netizens were dazed by the news of model/actor Poonam Pandey’s fake death, givingrise to a debate on ethics, the shockwaves of this publicity stunt continue to topple the mediabandwagon. The...
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