{"id":6767,"date":"2021-11-01T06:41:28","date_gmt":"2021-11-01T06:41:28","guid":{"rendered":"https:\/\/financeintellect.com\/home-page\/home\/?p=6767"},"modified":"2021-11-01T06:41:28","modified_gmt":"2021-11-01T06:41:28","slug":"foodtech-startup-the-heritage-street-appoints-digital-tribe-as-its-brand-strategy-social-media-partner","status":"publish","type":"post","link":"https:\/\/financeintellect.com\/home-page\/home\/foodtech-startup-the-heritage-street-appoints-digital-tribe-as-its-brand-strategy-social-media-partner\/","title":{"rendered":"FoodTech startup \u2018The Heritage Street\u2019 appoints Digital Tribe as it&#8217;s brand strategy &amp; social media partner"},"content":{"rendered":"<p><span style=\"font-weight: 400\">The Heritage Street is a cloud kitchen offering a Royal\u00a0 traditional Maharashtrian Feast, curated by two-time National Award winner Chef Varun Inamdar. <\/span><span style=\"font-weight: 400\">He has been recently conferred upon with the prestigious Chhatrapati Shivaji Maharaj Gaurav Award for his contribution to the world of hospitality. <\/span><span style=\"font-weight: 400\">The foodtech startup offers 29 vegetarian delicacies from across Maharashtra, along with a banana leaf to its customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">PROSE Integrated\u2019s <\/span><span style=\"font-weight: 400\">digital arm Digital Tribe<\/span><span style=\"font-weight: 400\"> has been entrusted with the digital strategy and rollout across social media platforms for The Heritage Street. <\/span><span style=\"font-weight: 400\">It will be responsible for<\/span><span style=\"font-weight: 400\"> strengthening the brand\u2019s SEO and SEM across multiple channels in its second phase. <\/span><span style=\"font-weight: 400\">At Digital Tribe, we blend deep digital insights with curated brand building strategy that is highly relevant to the business ecosystem.<\/span><\/p>\n<p><b>Chef Varun Inamdar, Founder, <\/b><b>The Heritage Street <\/b><span style=\"font-weight: 400\">said,<\/span> <span style=\"font-weight: 400\">&#8220;<\/span><span style=\"font-weight: 400\">Our cloud kitchen under the brand name The Heritage Street will offer 29 vegetarian delicacies home delivered along with a banana leaf embellished with tea lights, festive flowers and designer bags that encases it all. <\/span><span style=\"font-weight: 400\">We aim to offer a traditional Maharashtrian experience which was earlier limited only to weddings, religious ceremonies and auspicious days<\/span><i><span style=\"font-weight: 400\">. <\/span><\/i><span style=\"font-weight: 400\">We are delighted to partner with PROSE Integrated for creating awareness and building orders for this service via the emerging digital media landscape<\/span><i><span style=\"font-weight: 400\">\u201d\u00a0<\/span><\/i><\/p>\n<p><b>Commenting on the development, Mr. Setu Shah, CEO, <a href=\"http:\/\/proseintegrated.com\">PROSE Integrated<\/a><\/b><span style=\"font-weight: 400\"> said, \u201cIt is an interesting opportunity to drive the digital marketing mandate for <\/span><span style=\"font-weight: 400\">The Heritage Street<\/span><span style=\"font-weight: 400\"> and it\u2019s curated <\/span><span style=\"font-weight: 400\">delicacies<\/span><span style=\"font-weight: 400\"> by renowned Chef <\/span><span style=\"font-weight: 400\">Varun Inamdar<\/span><span style=\"font-weight: 400\">. <\/span><span style=\"font-weight: 400\">We specialise in offering a combination of brand building based on consumer insights and understanding algorithms of new age digital platforms. In the first phase, our team will leverage our domain expertise and harness the power of Facebook &amp; Instagram for achieving the brand\u2019s objective<\/span><span style=\"font-weight: 400\">\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">Over the last 4 months, a beta testing phase on <a href=\"https:\/\/www.instagram.com\/the_heritage_hotel\/?hl=en\">Instagram<\/a> &amp; <a href=\"https:\/\/www.facebook.com\/theheritagestreet\/\">Facebook<\/a> was successfully completed to get over 300 orders. Digital Tribe &amp; The Heritage Street teams have been successful in spreading awareness and fulfilling patrons&#8217; by home delivery of rich Maharashtrian cuisine. The learning of this pilot will be used for optimisation of the target audience.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After the tremendous success of \u2018Mumbai Local Tawa\u2019, Chef Varun Inamdar launched his cloud kitchen \u2018The Heritage Street\u2019 aimed at providing an exclusive culinary experience through the classic recipes and foods across the cultures. Digital Tribe, the digital arm of PROSE Integrated has been entrusted with the responsibility of planning social media campaigns to drive awareness &amp; online orders of the startup.<\/p>\n","protected":false},"author":3,"featured_media":6768,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[80,31,2745],"tags":[4305,4303,4304],"class_list":["post-6767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands-lifestyle","category-news","category-technology","tag-chef-varun-inamdar","tag-digital-tribe","tag-the-heritage-street"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FoodTech startup \u2018The Heritage Street\u2019 appoints Digital Tribe as it&#039;s brand strategy &amp; social media partner - Finance Intellect<\/title>\n<meta name=\"description\" content=\"Chef Varun Inamdar launched his cloud kitchen \u2018The Heritage Street\u2019. 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