{"id":574,"date":"2018-05-05T10:21:40","date_gmt":"2018-05-05T10:21:40","guid":{"rendered":"http:\/\/financeintellect.com\/home-page\/home\/?p=574"},"modified":"2018-05-05T10:22:33","modified_gmt":"2018-05-05T10:22:33","slug":"yes-bank-wins-big-at-the-india-content-leadership-awards-2018","status":"publish","type":"post","link":"https:\/\/financeintellect.com\/home-page\/home\/yes-bank-wins-big-at-the-india-content-leadership-awards-2018\/","title":{"rendered":"YES BANK wins big at the India Content Leadership Awards 2018"},"content":{"rendered":"<p>YES BANK, India\u2019s fourth largest private sector bank won three Gold Awards at the India Content Leadership Award- 2018 for compelling marketing &amp; corporate communications initiatives for its flagship Fintech start-up Business Innovation Programme, <b>YES FINTECH<\/b> and for successfully running <b>CFO Insights<\/b>, a magazine read widely by Chief Financial Officers (CFOs), with exclusive opinion content from marquee leaders in India as well as overseas. <u><\/u><u><\/u><\/p>\n<p>YES BANK won the award<a name=\"m_-4907307094972769160__GoBack\"><\/a> among participants from across various industries, for successfully executing Best Content in a Public Relations Campaign &amp; Best Content in a Print Campaign (Magazine) and won the Best Content in a BTL Campaign in the Financial Services category. <u><\/u><u><\/u><\/p>\n<p>India Content Leadership Awards 2018 is India&#8217;s most sought-after content programme of the Year. The awards were judged by an eminent jury panel comprising of cross-industry veterans and top marketing professionals, based on use of powerful &amp; unique content, creating an impact and producing significant results. <u><\/u><u><\/u><\/p>\n<p>Commenting on the development <b>Mr. Amit Shah, Senior President, Corporate Strategy, Marketing &amp;\u00a0 Communications<\/b> said, \u201cWe are pleased that the new age content marketing strategies we have implemented has helped the bank deepen mind-share and garner market share\u00a0 across our key target customer segments.\u00a0 In today\u2019s age of hyper-marketing, we realize the vital role that content marketing plays in not just cutting the clutter but also building long-term relation with our customers, especially in B-2-B marketing where content helps position our bank&#8217;s differentiated knowledge banking offerings.&#8221;<u><\/u><u><\/u><\/p>\n<p>YES BANK debuted its start-up accelerator, <a href=\"http:\/\/www.yesfintech.com\" target=\"_blank\" rel=\"noopener\">YES FINTECH<\/a> in 2017 and has accomplished several industry first feats like being the first Indian Bank-led accelerator to go global, attracting 1200+ applications from across the world, releasing <a href=\"http:\/\/www.yesfintech.com\/ifor2018\" target=\"_blank\" rel=\"noopener\">India Fintech Opportunities Review<\/a> (IFOR), a comprehensive study on India\u2019s Fintech Economy and successfully conducting the programme for 2 batches of startups aiding them with mentorship, funding and go-to-market support. <u><\/u><u><\/u><\/p>\n<p>CFO Insights is a quarterly publication of YES BANK and YES Institute, a knowledge-driven think tank of the Bank. The magazine consists of thought leadership articles and features on a range of issues related to Business, Economy, Finance and Public Policy along with interviews of the country\u2019s top business leaders.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>YES BANK, India\u2019s fourth largest private sector bank won three Gold Awards at the India Content Leadership Award- 2018 for compelling marketing &amp; corporate communications initiatives for its flagship Fintech start-up Business Innovation Programme, YES FINTECH and for successfully running CFO Insights, a magazine read widely by Chief Financial Officers (CFOs), with exclusive opinion content 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