YES BANK, India\u2019s fourth largest private sector bank won three Gold Awards at the India Content Leadership Award- 2018 for compelling marketing & corporate communications initiatives for its flagship Fintech start-up Business Innovation Programme, YES FINTECH<\/b> and for successfully running CFO Insights<\/b>, a magazine read widely by Chief Financial Officers (CFOs), with exclusive opinion content from marquee leaders in India as well as overseas. <\/u><\/u><\/p>\n
YES BANK won the award<\/a> among participants from across various industries, for successfully executing Best Content in a Public Relations Campaign & Best Content in a Print Campaign (Magazine) and won the Best Content in a BTL Campaign in the Financial Services category. <\/u><\/u><\/p>\n India Content Leadership Awards 2018 is India’s most sought-after content programme of the Year. The awards were judged by an eminent jury panel comprising of cross-industry veterans and top marketing professionals, based on use of powerful & unique content, creating an impact and producing significant results. <\/u><\/u><\/p>\n Commenting on the development Mr. Amit Shah, Senior President, Corporate Strategy, Marketing &\u00a0 Communications<\/b> said, \u201cWe are pleased that the new age content marketing strategies we have implemented has helped the bank deepen mind-share and garner market share\u00a0 across our key target customer segments.\u00a0 In today\u2019s age of hyper-marketing, we realize the vital role that content marketing plays in not just cutting the clutter but also building long-term relation with our customers, especially in B-2-B marketing where content helps position our bank’s differentiated knowledge banking offerings.”<\/u><\/u><\/p>\n YES BANK debuted its start-up accelerator, YES FINTECH<\/a> in 2017 and has accomplished several industry first feats like being the first Indian Bank-led accelerator to go global, attracting 1200+ applications from across the world, releasing India Fintech Opportunities Review<\/a> (IFOR), a comprehensive study on India\u2019s Fintech Economy and successfully conducting the programme for 2 batches of startups aiding them with mentorship, funding and go-to-market support. <\/u><\/u><\/p>\n CFO Insights is a quarterly publication of YES BANK and YES Institute, a knowledge-driven think tank of the Bank. The magazine consists of thought leadership articles and features on a range of issues related to Business, Economy, Finance and Public Policy along with interviews of the country\u2019s top business leaders.<\/p>\n","protected":false},"excerpt":{"rendered":" YES BANK, India\u2019s fourth largest private sector bank won three Gold Awards at the India Content Leadership Award- 2018 for compelling marketing & corporate communications initiatives for its flagship Fintech start-up Business Innovation Programme, YES FINTECH and for successfully running CFO Insights, a magazine read widely by Chief Financial Officers (CFOs), with exclusive opinion content […]<\/p>\n","protected":false},"author":3,"featured_media":575,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[31],"tags":[72,73,71],"class_list":["post-574","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-fintech","tag-rana-kapoor","tag-yes-bank"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t