Crocs, Inc., a global leader in innovative casual footwear for women, men and children, today announced a cast of fresh faces for the third year of its \u201cCome As You Are\u201d global marketing campaign. Since 2017, \u201cCome As You Are\u201d has inspired millions of consumers around the world, leading to increases in brand relevance, consideration and desirability.<\/p>\n
Award-winning actress, singer-songwriter and director Zooey Deschanel along with British actress Natalie Dormer, Chinese actress, dancer and model Gina Jin, South Korean actress and gugudan girl-band member Kim Se-Jeong, and Japanese actress and model Suzu Hirose will be featured in digital, social, print and in-store marketing materials in key global markets beginning in 2019.<\/p>\n
\u201cI love that we are all unique\u201d said Deschanel, a mother of two. \u201cWhen Crocs asked me to be a part of their \u2018Come As You Are\u2019 campaign, I was excited to have the opportunity to join a fun and colorful brand, but more importantly, have the opportunity to inspire others to embrace their individuality.\u201d<\/p>\n
Throughout the year-long \u201cCome As You Are\u201d campaign, the new brand ambassadors will encourage consumers to declare that expressing yourself, being comfortable and being stylish are not mutually exclusive. The campaign will highlight the iconic Classic Clog, as well as LiteRide, the brand\u2019s latest innovation in comfort technology, and the popular Crocs Serena and Swiftwater sandal collections.<\/p>\n
\u201cSince launching \u2018Come As You Are\u2019 in 2017, Crocs has seen renewed brand interest from consumers around the globe,\u201d said Terence Reilly, Crocs\u2019 Chief Marketing Officer. \u201cWe are proud of what this campaign has achieved, but are eager to see how a talented, unique and self-expressive cast can redefine what it means to be comfortable in your own shoes.\u201d<\/p>\n
\u201cI\u2019ve said it before, but I truly believe if you don\u2019t scare yourself a little bit, you\u2019ll never grow,\u201d said Dormer. \u201cWhether it\u2019s the roles I\u2019ve played or marathons I\u2019ve run, I challenge myself to get out of my comfort zone. That\u2019s why the \u2018Come As You Are\u2019 message that Crocs is sharing is so important to me.\u201d<\/p>\n
Said Jin: \u201cI\u2019m excited to partner with a brand like Crocs that values self-expression and standing out from the crowd. To me, that\u2019s what the \u2018Come As You Are\u2019 message is all about.\u201d<\/p>\n
Kim Se-Jeong added: \u201cI used to struggle with the fear of making mistakes. But if you don\u2019t mess up every once in a while, you won\u2019t learn anything. \u2018Come As You Are\u2019 is a platform that can help people push through their fears and learn to be comfortable in your own shoes.\u201d<\/p>\n
Suzu Hirose, a Japanese actress and model is known for her roles in Our Little Sister and Rage, and for playing the lead role in the Chihayafuru films.<\/p>\n
\u201cIt\u2019s never been more OK to be yourself,\u201d Hirose said. \u201cWhile I get to express myself through different characters on-screen, maintaining my one-of-a-kindness off-screen is the essence of the \u2018Come As You Are\u2019 campaign.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Crocs, Inc., a global leader in innovative casual footwear for women, men and children, today announced a cast of fresh faces for the third year of its \u201cCome As You Are\u201d global marketing campaign. Since 2017, \u201cCome As You Are\u201d has inspired millions of consumers around the world, leading to increases in brand relevance, consideration […]<\/p>\n","protected":false},"author":3,"featured_media":2717,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[80],"tags":[2357,2443,2444,2442],"class_list":["post-2716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands-lifestyle","tag-casual-footwear-for-women","tag-crocs-serena","tag-swiftwater-sandal-collections","tag-zooey-deschanel"],"aioseo_notices":[],"yoast_head":"\n