{"id":2162,"date":"2018-09-21T14:34:15","date_gmt":"2018-09-21T14:34:15","guid":{"rendered":"http:\/\/financeintellect.com\/home-page\/home\/?p=2162"},"modified":"2018-09-21T14:34:15","modified_gmt":"2018-09-21T14:34:15","slug":"criteo-ranked-number-one-in-adtech-worldwide-market-share","status":"publish","type":"post","link":"https:\/\/financeintellect.com\/home-page\/home\/criteo-ranked-number-one-in-adtech-worldwide-market-share\/","title":{"rendered":"Criteo Ranked Number One in AdTech Worldwide Market Share"},"content":{"rendered":"

Criteo<\/a>, the advertising platform for the open Internet, has been ranked #1 in 2017 market share for adtech worldwide in a new market share report from IDC. The report, IDC,\u00a0Worldwide Digital Advertising Software Market Shares, 2017: Despite Intense M&A Activity, Still a Fragmented Market<\/a>\u00a0(September 2018),\u00a0quantifies for the first time the advertising software market at USD 12.7 billion, growing 38% year on year. Criteo is ranked #1 globally with a 7.4% market share.<\/p>\n

The overall market for advertising software grew at 38% year on year, from $9.2 billion in 2016 to $12.7 billion in 2017. IDC forecasts adtech sales to grow to 7.8% by 2022, driven by strong ad spend growth. Automation is also a factor for positive industry growth, particularly as marketers continue to transition from traditional TV advertising to digital video and connected TV advertising strategies.<\/p>\n

\u201cCriteo\u2019s aggressive approach to innovation allows us to provide brands and retailers with the data and technology they need,\u201d said Mollie Spilman, Chief Operating Officer, Criteo. \u201cWe are focused on our leadership role and guiding our customers through the new era of commerce marketing.\u201d<\/p>\n

“Criteo came out as a market leader in our first-ever analysis of advertising technology vendors,” said\u00a0Karsten Weide<\/a>, Program Vice President, Digital Media and Entertainment, IDC. This is mostly due to the strong position they have built in retargeting over the past 13 years, and they have become and end-to-end player by offering other solutions as well for both brands and publishers. “<\/p>\n

Criteo\u2019s roadmap and significant investment in technology, including AI innovation, positions the company to shape the future of advertising. Criteo understands that retailers and brands of all sizes need access to data to create value during every touchpoint of the shopper journey. Criteo is committed to ensuring that the digital advertising ecosystem can thrive through better customer insights, the best technology and healthy competition.<\/p>\n","protected":false},"excerpt":{"rendered":"

Criteo, the advertising platform for the open Internet, has been ranked #1 in 2017 market share for adtech worldwide in a new market share report from IDC. The report, IDC,\u00a0Worldwide Digital Advertising Software Market Shares, 2017: Despite Intense M&A Activity, Still a Fragmented Market\u00a0(September 2018),\u00a0quantifies for the first time the advertising software market at USD […]<\/p>\n","protected":false},"author":3,"featured_media":2163,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[31],"tags":[1767,1769,1770,1768],"class_list":["post-2162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-advertising-platform-for-the-open-internet","tag-advertising-software-market","tag-traditional-tv-advertising-to-digital-video","tag-worldwide-digital-advertising-software-market-shares"],"aioseo_notices":[],"yoast_head":"\nCriteo Ranked Number One in AdTech Worldwide Market Share - 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