Voltas Limited – A Tata Enterprise, India\u2019s No. 1 AC Brand and Ar\u00e7elik, a leading player in home appliances industry (part of the Ko\u00e7 Group \u2013 Turkey\u2019s largest industrial and services conglomerate), made a thumping entry into the Indian consumer durables market today with the launch of their brand \u2013 Voltas Beko. The new company, Voltbek Home Appliances Private Limited (Voltbek), an equal partnership joint venture, has introduced a wide range of home appliances which include Refrigerators, Washing Machines, Microwaves, and Dishwashers.<\/p>\n
Voltbek plans to launch over 100 SKUs over the next 3 months including 44 SKUs of Refrigerators, 40 SKUs of Washing Machines, 12 SKUs of Microwaves\/Ovens and 7 SKUs of Dishwashers. Voltas Beko has positioned itself as \u2018Partners of Everyday Happiness\u2019 with the consumer benefit of \u2018Nutrition, Preservation for Refrigerators and Cleaning Efficiency for Washing Machines\u2019. The brand aims to provide its consumers with state of the art innovative products leveraging Voltas\u2019 brand & distribution strength coupled with Ar\u00e7elik\u2019s global expertise in product development.<\/p>\n
Speaking on this occasion, Pradeep Bakshi, Managing Director & CEO, Voltas Limited, said, \u201cWe are delighted to announce the launch of the Voltas Beko Home Appliances range for all our valued customers. As a market leader in the AC category, Voltas has always placed customer centricity at the core of all its offerings. Voltas Beko has been built on the same principle aiming to provide best in class products as \u2018Partners of Everyday Happiness\u2019. In sync with the government\u2019s \u2018Make in India\u2019 initiative, by FY\u201920 we will be manufacturing these products in the facility at Sanand, Gujarat. We are very happy to partner with Ar\u00e7elik, whose core competencies complement ours and together we aim to make Voltas Beko the market leader in the white goods space too.\u201d<\/p>\n
Hakan Bulgurlu, CEO, Ar\u00e7elik, said: \u201cWe are extremely excited about this new venture between Beko and Voltas. We strongly believe that Voltas\u2019 trusted brand equity coupled with Beko\u2019s innovative approach to product development is a recipe for success. With a vast population and significant economic growth prospects, India offers huge potential to support our continued plans for global expansion and we are thrilled to be entering the market with such a reputable partner.\u201d<\/p>\n
\u00a0<\/em>Noel Tata, Chairman, Voltas Limited said, \u201cThis new venture allows us to offer a wide variety of globally renowned products in the Indian market. Arcelik is a market leader in Europe and is on the cutting edge of innovation in the consumer durable segment. Voltas has established its credentials as a market leader in the AC segment with wide distribution reach and has strong brand recall. Together, we hope the Voltas Beko products will become an integral part of every Indian household.\u201d<\/p>\n As per industry reports, the Consumer Durables market in India is slated to grow at 10\u201312 percent per annum. The white goods market is currently valued at Rs 43,000-crore (excl. ACs). During the last 10 years, the Indian Major Domestic Appliances market grew by nearly 9 percent (CAGR), surpassing the overall 3 percent growth of global white goods market.<\/p>\n","protected":false},"excerpt":{"rendered":" Voltas Limited – A Tata Enterprise, India\u2019s No. 1 AC Brand and Ar\u00e7elik, a leading player in home appliances industry (part of the Ko\u00e7 Group \u2013 Turkey\u2019s largest industrial and services conglomerate), made a thumping entry into the Indian consumer durables market today with the launch of their brand \u2013 Voltas Beko. The new company, […]<\/p>\n","protected":false},"author":3,"featured_media":2061,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[31],"tags":[1630,1164,1628,363,1629],"class_list":["post-2060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-partners-of-everyday-happiness","tag-consumer-durables","tag-home-appliances","tag-make-in-india","tag-voltas-beko"],"aioseo_notices":[],"yoast_head":"\n