Tata Consultancy Services, a leading global IT services, consulting and business solutions organization, has announced that it has successfully completed a CRM-based sales transformation program at Maxim Integrated Products, a leading global manufacturer of analog and mixed-signal integrated circuits.<\/p>\n
In order to create a sustainable competitive edge in the dynamic and complex semiconductor ecosystem, Maxim needed a streamlined and agile digital sales process to maximize its sales velocity. Maxim partnered with TCS to design a cloud-based, collaborative, intelligent and automated platform on the Microsoft Dynamics 365 CE to achieve this sales transformation.<\/p>\n
TCS and Maxim reimagined the semiconductor \u2018Design-In to WIN\u2019 sales processes to empower Maxim\u2019s sales teams to tie their go-to-market approach tightly with their customer\u2019s needs, improving the customer experience. The simplified and integrated sales processes resulted in business agility and speed, and transformed Maxim\u2019s CRM into a system that engages with customers, maximizing return on investment.\u00a0In addition, the solution enabled globally dispersed sales teams to effectively collaborate, resulting in higher sales productivity through automation, improved data quality and accelerated sales cycles.<\/p>\n
\u201cTCS used its expertise in design thinking and digital transformation capabilities to enable a highly collaborative and agile sales environment for Maxim\u2019s global sales teams,\u201d said V. Rajanna, Senior Vice President and Global Head, Technology Business Unit, TCS. \u201cLeveraging our strong experience on Microsoft Dynamics 365 CE, we developed a best-in-class design, providing a robust, flexible and scalable system for Maxim. We look forward to continuing our partnership with Maxim in their exciting journey ahead.\u201d<\/p>\n
\u201cOur CRM implementation was aimed at streamlining end to end sales and marketing processes by implementing a nimble, unified and efficient platform to engage with customers,\u201d said Walter Curd, Vice President of IT, Maxim Integrated. \u201cTCS presented Maxim with a cloud-based, intelligent environment based on Microsoft Dynamics 365 CE, and the automation so far has demonstrated the parameters we felt were essential to help our company\u2019s sales force achieve its transformation goals.\u201d<\/p>\n
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