The \u2018Tata\u2019 brand continues to be India’s most valuable brand according to the annual assessment by Brand Finance, the world\u2019s leading brand valuation and strategy consultancy. The total value of brand \u2018Tata\u2019 has surged to $14.2 billion in 2018, surpassing the combined value of the second and third most valued brands in India. The brand value has\u00a0risen nine percent, as compared to last year\u2019s total of $13.1 billion, according to Brand Finance India 100 2018 report.<\/p>\n
The US $1 billion increase is the result of strategic restructuring, realignment and\u00a0rejuvenation\u00a0undertaken by key Tata companies which include TCS, Tata Motors, Tata Steel and Tata Chemicals as per the report.<\/p>\n
Harish Bhat, Brand Custodian, Tata Sons<\/strong>said,\u00a0<\/em><\/strong>\u201cWe are proud to be\u00a0ranked as India\u2019s most valuable brand and thank Indian consumers for the trust they have placed in our brand.\u00a0 As a values driven organization, the Tata brand represents the trust and leadership we have always prided ourselves on. As we strive to shape the future, we are determined to push ourselves to deliver higher value for all\u00a0stakeholders.\u201d<\/p>\n \u00a0David Haigh, Chief Executive Officer, Brand Finance,\u00a0<\/em>said, \u201cUnder the pragmatic leadership of chairman Natarajan Chandrasekaran, Tata Group is pursuing a consolidated long-term strategy as it ushers in a new era. Chandrasekaran has reviewed the Group\u2019s most senior positions, introduced an experienced team of former bankers tasked with overseeing group finance\u2019s and made tactical leadership changes across the financial services and hotel brands. This year\u2019s success can truly be attributed to a productive first year in office for the new chairman.\u201d<\/p>\n Every year, Brand Finance analyses the value of the world\u2019s biggest brands. Brand value is understood as the net economic benefit that a brand owner would achieve by licensing the brand in the open market. A brand\u2019s strength is evaluated through a balanced scorecard of factors such as marketing investment, stakeholder equity, and business performance and used to determine what proportion of a business\u2019s revenue is contributed by the brand.<\/p>\n","protected":false},"excerpt":{"rendered":" The \u2018Tata\u2019 brand continues to be India’s most valuable brand according to the annual assessment by Brand Finance, the world\u2019s leading brand valuation and strategy consultancy. The total value of brand \u2018Tata\u2019 has surged to $14.2 billion in 2018, surpassing the combined value of the second and third most valued brands in India. The brand […]<\/p>\n","protected":false},"author":3,"featured_media":1635,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[31],"tags":[1055,189,334,1054,1053],"class_list":["post-1634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-tata-chemicals","tag-tata-motors","tag-tata-sons","tag-tata-steel","tag-tcs"],"aioseo_notices":[],"yoast_head":"\n