Tata Consultancy Services (TCS), (BSE: 532540, NSE: TCS), a leading IT services, consulting and business solutions organisation, has seen its #DigitalDirections campaign awarded Gold in the \u2018Best Stakeholder Communications\u2019 and \u2018Best Sponsorship Activity ToSupport or Develop A Corporate Reputation\u2019 categories at this year\u2019s Corporate Engagement Awards. The\u00a0campaign also won Silver in the \u2018Best PR and external communications\u2019\u00a0category.<\/p>\n
Now in its eighth year,\u00a0Communicate magazine\u2019s\u00a0Corporate Engagement Awards recognise the most successful and innovative corporate campaigns and sponsorships, and the communication strategies around these collaborations.<\/p>\n
The awards follow on the back of TCS\u2019 Strategic Partnership with the European Business Submit (EBS), where the company\u00a0launched its original #DigitalDirections campaign\u00a0in 2017, setting the tone for the digital agenda in Europe.<\/p>\n
The content-driven campaign shares insights and perspectives from some of Europe\u2019s most influential thought leaders on the innovations driving the Fourth Industrial Revolution, and explores the journeys that regulators, governments, businesses and individuals are on as they pursue Business 4.0 \u2013 adopting intellignet, agile, automated and cloud technologies in order to grow at an accelerated pace.<\/p>\n
This year, TCS expanded on its #DigitalDirections campaign even further, engaging with a wide range of European business and policy leaders on Business 4.0, which lead the EBS agenda in Brussels.<\/p>\n
Ravi Viswanathan, Global Chief Marketing Officer at TCS, said:<\/strong>\u00a0\u201cBusinesses and governments in Europe are continuing to embrace the Business 4.0 mindset and shape the future through digital technologies, and we wanted to use our #DigitalDirections campaign to bring this to life in a compelling way. This recognition by the Corporate Engagement Awards is a true testament to the evolution of the campaign since our inaugural partnership with the EBS back in 2017, and something we look forward to continuing for years to come.\u201d<\/p>\n Brittany Golob, Editor of Communicate magazine, said:\u00a0\u201cThe Corporate Engagement Awards recognise those companies that are doing good within their communities, through partnerships, sponsorships and CSR. The stories that come from the awards are inspiring, exciting and truly collaborative. This year is no different.\u201d<\/p>\n \n","protected":false},"excerpt":{"rendered":" Tata Consultancy Services (TCS), (BSE: 532540, NSE: TCS), a leading IT services, consulting and business solutions organisation, has seen its #DigitalDirections campaign awarded Gold in the \u2018Best Stakeholder Communications\u2019 and \u2018Best Sponsorship Activity ToSupport or Develop A Corporate Reputation\u2019 categories at this year\u2019s Corporate Engagement Awards. The\u00a0campaign also won Silver in the \u2018Best PR and […]<\/p>\n","protected":false},"author":3,"featured_media":1011,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[31],"tags":[356,358,359,355,357,228],"class_list":["post-1010","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-digitaldirections-campaign","tag-brittany-golob","tag-communicate-magazine","tag-european-business-submit","tag-ravi-viswanathan","tag-tata-consultancy-services"],"aioseo_notices":[],"yoast_head":"\n