As part of its ongoing efforts to evangelize the products landscape in India, National Association of Software & Services Companies (NASSCOM) has shared the imperative for Product Mission 2020. The mission is aimed at rallying the entire ecosystem to accelerate the process of creating the foundation for world class products in new tech, and product businesses out of India over the next 24 months. It is both about scaling the product ecosystem, as well as scaling product businesses to be competitive globally.
India is already a matured product ecosystem, currently a USD 7 Billion Sector with 3720+ companies. This is a visible national priority for our country, with the landscape growing at a rate of 9.5% annually. We now have the opportunity to scale this, and be a leading provider of new age products, built on technologies such as deep tech, to the world. As part of its Product Mission 2020, through various programs such as NASSCOM FutureSkills, NASSCOM 10K Start-ups, NASSCOM Accelerate 10X, NASSCOM IoT and DS/AI CoEs, NASSCOM DeepTech Club as well as upcoming initiatives that all provide the right product, technology and business mentoring, go-to-market help, access to international markets and opportunities, and most of all help build a strong global brand for products made in India, NASSCOM aims to further scale up the sector in order to enhance our relevance in the global market and help drive growth in the economy and create jobs in the domestic arena.
Sharing her views on the Mission 2020, Debjani Ghosh, President, NASSCOM said, “India has always been a torch bearer in innovation, and we are witnessing global success stories of products from India. It is now time for us to leverage the new wave of technology and accelerate our leadership in the domain. Product Mission 2020 is aimed at providing a firm foundation to the sector, to enable companies to scale at a global level.”
Adding to this, Atul Batra – Chair, NASSCOM Product Council said, “India has a very vibrant and growing product ecosystem, and now we feel it is time to help move it to the next level of growth. We are the precipice of a dynamic shift in the industry, and India is at an advantageous position with the right talent, expertise and global market access to ride this change. Just like we pioneered and led with IT Services, we can similarly lead the race to provide next generation products based on data, AI and Cloud to the world.”
