Keventer, one of the fastest growing Food & Beverage companies in Eastern India today announced the launch of ‘Keventer Milk’ – UHT Milk prepared using Tetra Pak’s aseptic processing and packaging technology, offering consumers a safe and healthy product full of wholesome nutrition and natural goodness without any preservatives.
Ultra High Temperature (UHT) treatment is a food processing technology that sterilizes liquid milk, by heating it above 135 °C for 3 to 4 seconds thereby killing all the harmful bacteria while keeping the nutrition intact. The milk is then packaged in to pre-sterilized, tamper-evident, 6-layer Tetra Pak cartons which have a shelf life of six months and do not require any refrigeration or boiling.
Speaking on the occasion, Mayank Jalan, Chairman & Managing Director, Keventer said “As an organisation, we aspire for a healthier future for all and our endeavor has always been to provide our customers the most nutritious products. With the launch of ‘Keventer Milk’ we are happy to offer our consumers the highest standards of safety and nutrition by using the best-in-class technology that the world has to offer.”
Saurabh Jajodia, CEO, UHT Milk, Keventer Agro said “The Indian UHT Milk Market is expected to surpass Rs.10,000 crores by 2023. In terms of volume, UHT Milk market in India is currently at 15,00,000 LPD; with 30% being consumed in East India. In East alone, the UHT Milk market has grown by over 20% y-o-y over the last 5 years and we are well placed to capture a sizeable pie of this market with our distribution reach, locational advantage, long term partnership with the dairy farmers, expertise in marketing milk over the years and in-depth understanding of the local food consumption habits. We are hopeful of achieving Rs. 250 crore revenue and 25% market share in East by 2020”
‘Keventer Milk’ is available in 3 variants – Standardized (Thick & Creamy), Toned (Daily use) and Double Toned (Low Calorie) and has been competitively priced to make it affordable for the customers across East and North East India.
Ashutosh Manohar, Managing Director, Tetra Pak South Asia said “With evolving consumer habits, on the go consumption, growing awareness around food safety and focus on health & nutrition, the need for a solution like aseptic packaging and processing is more pertinent than ever before.”
