Lamborghini races through Indian markets, sales zoom 60% this year.

Italian super sports car maker Autombili Lamborghini expects sales to touch 60 per cent this year in India. India, feels may debut in their top 15 global markets in the next four to five years, a senior company official said on February 7.

The company, which sold 45 units in India last year, launched its new Huracan Evo super sports car on Febuary 7. The car is priced at Rs 3.73 crore (ex-showroom). Surprisingly, India is the first country where it has commercially launched the vehicle.

Lamborghini India Head Sharad Agarwal said that when the company launched luxury SUV Urus in the beginning of 2018, it was looking at two-fold increase in sales over Lamborghini’s 2016 achievement in next three years, but they did 2x in the year of the launch itself.

The company, which introduced Urus last year, expects the new model to bring in new set of customers in India for Lamborghini.
Agarwal has also added that until now, they were said to be leaders in super sports car segment in India; but now  Lamborghini has emerged as the leader in overall super luxury cars segment, priced above Rs 2.5 crore.

The super luxury car segment comprises of players like Rolls Royce, Bentley, Ferrari, Aston Martin and top end products from German manufacturers Mercedes, BMW and Audi.

Agarwal has also been bullish on the company’s new products to the sales momentum, Agarwal said that they aim to further strengthen their position in the country this year. They want to become much much bigger in the super luxury segment in India.

“This year, we will have the first full year of the Urus and also Huracan Evo coming in, we will definitely gain volumes in the super sports car segment as well.”

Underlining the significance of the Indian market, Automobili Lamborghini CEO APAC region Matteo Ortenzi said India is the first market globally where the company is launching the Huracan Evo after its launch in Bahrain.

He also considers the Indian market to be a very important market. The company sold 45 units in India last year, up from 26 units in 2017.

When asked about how India would grow in terms of Lamborghini’s top global markets, Agarwal said the volumes in India at present, they may not be very exciting; but everybody in the headquarter believes that it will continue to grow.

Globally, Lamborghini sold 5,750 units last year, while in the Asia Pacific region it sold 1,301 units, up from 1,000 units in 2017.

Lamborghini’s top ten global markets include the US, Japan, the UK, Greater China, Germany, Canada, the Middle East, Australia, France and Monaco, and Italy.

Agarwal said some of the few reasons the company is bullish on the Indian market is the spread of demand, which has moved from metros to tier I and II cities and also a rise in the number of first generation entrepreneurs becoming a major part of its customers.

He also added that they have seen a surge in the number of women buyers for their products, especially the Urus. Around 5 per cent of Lamborghini’s total customers in India are women.

Agarwal said Lamborghini India started taking pre-orders for the Huracan Evo and the waiting period for deliveries will be around six months.

“It will start reaching the market in May or June,” he said.

With the launch of Evo, which is the next level of evolution of the Huracan family, he said, “All the current range in the Huracan family will stop production in the next few months.”

The allocation for the Indian market for the number of Huracan Evo is in single digits, he said adding that the company could try for double digits to the headquarter.

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