To commemorate National Home Safety Day on November 15, Godrej Locking Solutions and Systems (GLSS), launched #HarGharSurakshit, a nationwide campaign to promote home safety across India. GLSS also released ‘Har Ghar Surakshit 2018 Report: India’s Security Paradox – Home Safety Vs Digital Safety’, which focusses on people’s perception of home safety in comparison to digital safety.
Acknowledging this need and commenting on #HarGharSurakshit initiative, Jamshyd Godrej, Chairman and Managing Director, Godrej & Boyce Mfg. Co. Ltd, said, “As a responsible player in this space, it has been our responsibility and endeavour to create awareness around home safety. Last year on November 15th, a day we call the ‘Home Safety day’, we unveiled the yearlong #HowSafeAreYou campaign with the objective of changing the way people look at home safety. This campaign witnessed a huge support an reached out to millions via traditional and digital media. Godrej Locking Solutions and Systems have been at the forefront of providing safe and secure locking solutions for homes across India. With the faith reposed in us by our countrymen, we are embarking on the second year of this campaign with our nationwide initiative called #HarGharSurakshit. We are confident that this initiative will bring about a behavioural change and promote the larger cause of enhancing safety across homes of people in urban and rural India.”
“As a brand that is synonymous with trust and safety, GLSS’ purpose is to make people aware of importance of home safety. Last year, we unveiled a yearlong campaign, #HowSafeAreYou with the objective of changing the way people look at home safety. #HarGharSurakshit, the latest initiative by GLSS, will address a nationwide concern of home safety. We want every Indian to take a conscious note of their home safety, especially in today’s day and age. We, at GLSS, will focus all our efforts towards driving offline and online activities aimed at bridging India’s personal security gap and aspire to make every Indian home safe by 2021. I am happy to share that we will be committing INR 100 crore over the next 3 years towards this endeavour” added Shyam Motwani, Executive Vice-President and Business Head, Godrej Locking Solutions & Systems.
Discussing the gravitas of the situation was an esteemed panel of Sachin Patil, DCP (Head Quarter – I) Mumbai Police, Prakash Borgaonkar, Director, Helpage India, RJ Archana Pania, Shyam Motwani of GLSS and moderated by Sujit Patil, Vice President & Head- Corporate Brand and Communications, Godrej Industries.
